Since 1982, PWT, an independently-owned family-run business have been retailing (8 outlets) and wholesaling tyres in all sectors; Passenger Car, Van, 4×4, Truck, OTR and Agricultural. Along with international sales, fleet management, 24/7 mobile, exclusive tyre brands, and nationwide sponsorship deals, they have grown into a significant player in the Irish Tyre Industry, highlighted in 2017 with Philip White Snr receiving the Chairman’s Award for Meritorious Service to the Tyre Industry by the NTDA.

Qingdao Sunwide Tyre Corp. Ltd. have entrusted PW T to develop sales into Ireland for several years, and have now shown their faith and commitment by agreeing exclusive import rights to PW T for mainland UK.

With a design, development, and production team created from engineers whose heritage is of premium tyre brands, Sunwide are investing in and expanding their already comprehensive range of car and van tyres. RS-zero and RS- one (UHP) are specifically for the European market, Rolit6 is an All-Season compound and pattern, and 2018 has seen the launch of their latest tyre, the SUV-destined ‘Conquest’.

Sunwide also have van tyre fitments with a leading Chinese OEM. With overall production capacity in excess of 10 million tyres per year, Sunwide are intent on growing worldwide sales, with Europe and the UK key target markets for them.

Philip White Tyres have appointed Marcus White as their UK & EU Sales Manager, with the goal of developing brand awareness and interest, as well as a network of significant tyre dealers and regional wholesalers who are capable of taking Sunwide tyres direct by the container, in a mix of sizes and patterns to suit their specific requirements.

If sourcing tyres direct, at competitive prices, and potentially attractive credit terms is of interest, please email: sunwide@philipwhitetyres.com